Backrooms x garmin
always find your way
This speculative collaboration imagines what navigation would look like in a place where space itself no longer makes sense.
Inspired by the unsettling atmosphere of The Backrooms and the cinematic language of A24, the project explores the contrast between human disorientation and technological precision. Endless yellow corridors, unstable architecture, abandoned objects, and liminal spaces become the setting for a single reassuring element: a Garmin watch that continues to function flawlessly.
Even in an impossible environment, the signal remains.
The visual direction combines analog horror aesthetics, cinematic lighting, and realistic 3D rendering to create a fictional campaign centered around the idea of guidance within chaos. The watch interface was designed as if Garmin technology could map impossible spaces, detect exits, and maintain orientation where reality breaks down.
The project was entirely created using Blender and Photoshop, with a focus on atmosphere, environmental storytelling, and product integration.
